We value

growth companies

● Plans

Growth shares are a unique class of ordinary shares with restricted rights. Their key feature? They hold no value until a specific valuation threshold is surpassed. This means recipients only benefit from value created above this hurdle, rather than from pre-existing company worth.

What's special about them is that they're effectively worthless until a valuation hurdle is exceeded. What that means is, unlike with plain ordinary shares, the recipient only benefits from the value they help to create above that hurdle.

This structure allows companies to reward individuals for their contributions to growth after joining, without sharing previously created value.


Recommended for early-stage startups! We find that for startups which have not yet raised, or are in the process of raising their first round, growth shares are the best choice to reward key employees while claiming strong tax benefits from both a corporate and personal income tax point of view.

Stock options are popular equity incentives, granting employees the right to purchase company shares at a predetermined price. They become valuable when the company's share price exceeds this "strike price," allowing holders to profit from the difference.

This mechanism aligns employee interests with company growth, as the options' value increases with the company's success. It offers a potential for significant rewards without immediate dilution of existing shareholders.

Stock options provide flexibility in vesting schedules and exercise periods, allowing companies to tailor incentives to their specific needs and retention goals.

Stock Appreciation Rights (SARs) are cash-based incentives that mirror stock price appreciation without actual share ownership. SARs grant employees the right to receive the increase in value of a specified number of shares over a set period.

This structure provides employees with the economic benefits of stock ownership without the complexities of actual shareholding. When exercised, employees receive the difference between the grant price and current market value, typically in cash or shares.

SARs offer flexibility in design, including performance-based vesting conditions, and can be settled in various ways to align with company goals and cash flow considerations.


Heads up! Although it is possible to issue SARs for early-stage startups or scaleups, other plans are usually more lucrative for the participants. SARs are generally preferred in later stages where there are fewer tax benefits available from the company's perspective, and the tax burden is shifted onto the participants' income taxes.

Growth shares are a unique class of ordinary shares with restricted rights. Their key feature? They hold no value until a specific valuation threshold is surpassed. This means recipients only benefit from value created above this hurdle, rather than from pre-existing company worth.

What's special about them is that they're effectively worthless until a valuation hurdle is exceeded. What that means is, unlike with plain ordinary shares, the recipient only benefits from the value they help to create above that hurdle.

This structure allows companies to reward individuals for their contributions to growth after joining, without sharing previously created value.

Stock options are popular equity incentives, granting employees the right to purchase company shares at a predetermined price. They become valuable when the company's share price exceeds this "strike price," allowing holders to profit from the difference.

This mechanism aligns employee interests with company growth, as the options' value increases with the company's success. It offers a potential for significant rewards without immediate dilution of existing shareholders.

Stock options provide flexibility in vesting schedules and exercise periods, allowing companies to tailor incentives to their specific needs and retention goals.


Recommended for scaleups! For companies in high-growth phases or preparing for significant events like late-stage fundraising rounds, stock options are ideal. They motivate employees to drive long-term value while offering tax advantages and preserving cash flow for the company's expansion efforts.

Stock Appreciation Rights (SARs) are cash-based incentives that mirror stock price appreciation without actual share ownership. SARs grant employees the right to receive the increase in value of a specified number of shares over a set period.

This structure provides employees with the economic benefits of stock ownership without the complexities of actual shareholding. When exercised, employees receive the difference between the grant price and current market value, typically in cash or shares.

SARs offer flexibility in design, including performance-based vesting conditions, and can be settled in various ways to align with company goals and cash flow considerations.


Heads up! Although it is possible to issue SARs for early-stage startups or scaleups, other plans are usually more lucrative for the participants. SARs are generally preferred in later stages where there are fewer tax benefits available from the company's perspective, and the tax burden is shifted onto the participants' income taxes.

Growth shares are a unique class of ordinary shares with restricted rights. Their key feature? They hold no value until a specific valuation threshold is surpassed. This means recipients only benefit from value created above this hurdle, rather than from pre-existing company worth.

What's special about them is that they're effectively worthless until a valuation hurdle is exceeded. What that means is, unlike with plain ordinary shares, the recipient only benefits from the value they help to create above that hurdle.

This structure allows companies to reward individuals for their contributions to growth after joining, without sharing previously created value.


Heads up! Growth shares are usually not suitable for mature companies. They're designed for early-stage startups where significant value creation is still ahead. Established firms with substantial existing value may find growth shares less effective for employee incentivization and could face complications in implementation.

Stock options are popular equity incentives, granting employees the right to purchase company shares at a predetermined price. They become valuable when the company's share price exceeds this "strike price," allowing holders to profit from the difference.

This mechanism aligns employee interests with company growth, as the options' value increases with the company's success. It offers a potential for significant rewards without immediate dilution of existing shareholders.

Stock options provide flexibility in vesting schedules and exercise periods, allowing companies to tailor incentives to their specific needs and retention goals.

Stock Appreciation Rights (SARs) are cash-based incentives that mirror stock price appreciation without actual share ownership. SARs grant employees the right to receive the increase in value of a specified number of shares over a set period.

This structure provides employees with the economic benefits of stock ownership without the complexities of actual shareholding. When exercised, employees receive the difference between the grant price and current market value, typically in cash or shares.

SARs offer flexibility in design, including performance-based vesting conditions, and can be settled in various ways to align with company goals and cash flow considerations.


Recommended for established firms! SARs are particularly well-suited for mature companies with stable cash flows. They provide a compelling incentive tied to company performance, while avoiding dilution of existing shareholders and simplifying administration compared to traditional stock options.

● Services

Tax valuations and forecasts

Valuations for tax purposes are important during the key events (e.g. investment rounds) in the journey towards an exit. In these situations, compensating important members of your team can become a crucial part of your success.

Greenfield Valuations has the experience and expertise to assist growth companies in determining the value at these key events.

Investment valuations

Based on the company's financials, we prepare pre-money discounted cash flow analyses to determine the enterprise and equity value of the company.

Our tailored solutions help you make informed decisions about financing and equity compensation plans, while also reducing income taxes due.

Scenario analyses

Based on the management's expectations regarding the exit value of the company, we construct a scenario analysis to determine the net present value (NPV) of the specific class of shares in question.

We use predictive models to assess the value of your business and develop a detailed financial projection for future cash flows.

Waterfalls

Waterfalls paint a complete picture of your company's current equity distribution and give you an overview of how profits are distributed.

They also include relevant details such as the number and ratio of shares issued, when dividends have been paid, and who owns options or warrants.

● Team

Arjan
Bisseling
Partner
LinkedIn

Arjan is a tax advisor and partner at AsjesBisseling with prior experience in PwC.

Sven
Kempers
Partner
LinkedIn

Sven is an investment manager for life sciences and med-tech at Oost NL Capital.

Evrim
Ă–ztamur
Valuation specialist
LinkedIn

Evrim is a valuation analyst specialised in high-growth technology and bio-tech firm valuations.